Posted tagged ‘Reputation Management’

Twitter Guide for Newbies

February 22, 2009


What is Twitter?

Twitter is a microblogging community. In other words, imagine sending out a text message to 2 people. Or 200 people. or 2,000 people. Now imagine being able to follow the text messages of the same amount of people as well. All these people interact with one another in a real-time environment. You get to see everything that is happening in the world first-hand, free of the bias and filtering of traditional channels. That is Twitter.

For more – Check out this slideshow for Twitter for Beginners from Paul Bradshaw.

Who is using Twitter?

As it emerged, twitter became home to technologists and first-adopters eager to use the latest and greatest in web 2.0 technology. As is such, a lot of twittterers are quasi-geeks like me or New Media Douchebags seeking a medium to market their goods! But as Twitter has gained traction, users beyond the technology sphere have begun to adopt twitter as well.

Now it’s not just everyday people like you guys buying into the Twitter phenomenon. Corporations, realizing that they actually need to engage their stakeholders in this day-and-age, have jumped on the bandwagon as well. You can follow some of these guys at @starbucks, @wholefoods, @comcastcares, and many more.

Why use Twitter?

Some use twitter simply to see what is going on in the world in real-time. Whether it’s with global news, activities within companies or industries, or in their own personal and business networks. Others use it as a means of mass-communication, as it enables them to communicate to a broad spectrum of people rather than going about the tedious task of relaying the same message individually. Even more use Twitter for branding purposes, whether it is to push their companies or personal agenda. Other uses include marketing, reputation-management, or simply personal use with the doctrine of continuously telling the world how you feel, 140 characters at a time.

Significant News Events I have followed on Twitter

  • Student ‘twitters’ his way out of Egyptian Jail. (link) – A journalist sends out a 2-word twitter message, “in jail”, right before his arrest. The message spreads virally through the network until it reaches someone who can get him out.
  • Newark Airline crash survivor twitters “Holy Fucking Shit I Was Just In A Plane Crash!” to break the news that Continental airlines 737 had slid off the runway in Denver.
  • Following the Pirate Bay Copyright Trial on Twitter with real-time accounts from inside the courtroom through the Pirate Bay Founders & defendants. #spectrial on

What you need to do to get on Twitter and join the conversation

1. Join Twitter here. Make sure to use an interesting username or use your original name. Whatever it is, make sure it suits your purpose for how you want to use twitter.

2. Establish your twitter feed by following those you already know. Join in on as many conversations as you can. A helpful tip would be to go to Twitter’s search function and putting in keywords about your industry, company, hobbies, or anything else that you’re interested in. Follow some of those people also. The rest will take care of itself.

3. Make sure you go into your personal settings on Twitter so that you can route Tweets to your email inbox and/or cell phone. Real-time connectivity is crucial in enjoying this medium of communication. You may even want to consider downloading a desktop client such as Thwirl if you spend vast amounts of time in front of your laptop, Mac, or PC.

4. Enjoy Twitter! It is what you make it. And I promise you that this medium is only going to grow more prevalent. Get in early before it hits critical mass. Before long, you will become a Twitterholic and you too can tell you friends how to use twitter!

Comprehensive Guide to Using Twitter

For those who need instructions on how to use Twitter, go to The Ultimate Guide for Everything Twitter, it’s the most comprehensive Twitter Guide currently on the net and will tell you everything you need to know.

Want more info? Check out the following articles for more information on Twitter and its many uses

Ari Gold and Networking Advice for the Real World

November 1, 2008

Did anyone catch last week’s episode of Entourage? If you did not yet but intend to, STOP reading. Spoilers below.

Entourage Spoiler Warning

In this episode Ari Gold wrestles with the decision of whether to take a lucrative job offer to become the head of a major studio. Long story short, he decides NOT to take the offer. But instead of rejecting it outright, he goes to the Board and recommends Dana Gordon, a colleague and personal friend of Ari’s who wanted the job the most anyway. Dana takes the job, offers Ari a nice rub-n-tug and also promises Vince a movie to land him back on top, which is what Ari wanted all along. Perfect. “You scratch my back, I’ll scratch yours.”

The episode shows some great insight on the almost-nepotistic rule of law in Hollywood.

Now let me offer some insight of my own. For both the movie business AND real life for us common folks, the same saying holds true. “Its not just what you, but who you know.” hence it’s crucially important to know how to network and maintain a good reputation.

Top Five Pieces of Advice for Networking and Reputation Management

1. Follow the Golden Rule – do unto other as you would have done to you. What I mean is that we must pay special attention to the bridges we build and the bridges we burn. Life has a funny way of coming full circle. Even if your decisions don’t bite you directly in the ass immediately, they will still residual impact on your reputation.

2. Rome Wasn’t Built in a Day – But it could potentially be destroyed in one – like natural disaster, demerits on your stature and reputation with others hang on a very tenuous thread. Reputations take a long time of steady recognition and social proofing to build. Yet they can be wrecked by isolated incidents. Hence it’s crucially important to consider the implications of your actions. Step back and weigh everything from a vantage point other than your own as much as possible.

3. You are who your Friends are – My father said this so often in my adolescence that I never forgot it, despite the fact that I didn’t fully comprehend his advice at the time. Looking back, what he meant is that everything in this world is not about you and only you. People will associate who you are based on the circles you are in. Relationships with the right people have a way of pulling your own stature up while others have a way of dragging you down. If you hang out with nothing but drunks, chances are good that you may be one too. If you spend time talking business with friends, chances are that you’re probably entrepreneurial yourself. Or you could all be drunken business owners. I don’t know.

4. Cultivate the Habit of Proper Etiquette – Common courtesies, even with yourself, matter a great deal. These are not acts but habits. Knowing good table manners, how to be appropriate on a golf course, and maintaining consideration matter in this world. It’s synonymous with “having class.” And thus it separates you from the rest of the uncultured masses. For more info, look up the definition of the world “gentleman” in the dictionary.

5. Get Good at Remembering Faces and Names – it only takes one introduction to ‘know’ somebody. And yet if you forget these interactions, the people you once met will go back into the unidentified populous. That is such a waste. To get really good at networking you have to pay attention to this type of stuff. Someone saying “I’m bad with names” is really saying they didn’t take the time and consideration to remember the person. Make it a point to say someone’s name a few times when you first meet then. That will go a long way in not only improving your memory but also your network of friends and business acquaintances.